Results within just 7-days:
Volume of leads increased 33% (while decreasing ad spend)
Cost Per Lead reduced 58%
Conversion rate doubled proving higher-value traffic was brought to the site
Better quality leads: Unqualified leads eliminated and no longer wasting attention of B2B sales team
B2B Case Study: Replacing an agency for lead generation success
Challenge: Agency-managed campaigns consistently perform poorly over time, with: low lead quality, high costs, and no improvement trend.
Solution: Took over management of ad accounts and built new campaigns that: leveraged historical data to hone targeting towards higher value, applied exact max cost thresholds down to the keyword level, eliminated wasted spend and redistributed savings into effective new targeting.
